What is briefing and how to create one?

Marketing, design, architecture and administration: probably all professionals in these areas know what briefing is. The term comes from “to brief”, which means “to summarize”. Many people also use “agenda” and “script” as synonyms for briefing. This document is a set of instructions and information relevant to carrying out a certain project, such as launching an online course, […]


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Email Automation: Increase Your Results

Sending an email manually is easy, isn’t it? But imagine doing this same process with thousands of contacts, it makes your job almost impossible. Therefore, e-mail automation platforms emerged. They help you automate triggers and are great for strategically scheduling shipments. That is, through them, you can maintain a good flow of nutrition for your leads so that […]


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Co-Marketing: 3 Successful Examples

In digital marketing, it is necessary to update at all times. Challenges are always arising and strategies must also be innovative. One promising way is co-marketing. The tactic already exists in the offline world, but it can be better worked by online entrepreneurs. With the strategy, it is possible to unite your brand with others that have the same […]


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Viral Marketing: 3 examples and how to do it

Viral marketing is one that makes the brand enter people’s heads subtly, but without asking permission. Currently, it’s easy to see if a campaign has gone viral, because, in a short time, it’s already on every corner of our social networks, isn’t it? This strategy is very useful for the business to strengthen the brand, the […]


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LGPD and Marketing: how the law should be adopted in email marketing

LGPD in email marketing is an application designed to preserve the privacy and security of the email address system. Do you want to better understand what LGPD Brazil is and how to adapt your strategies to the Law? Keep reading the post to check out more! LGPD in email marketing Digital marketing needs to keep up with […]


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Community marketing: what it is and how to do it

Marketing is one of the tools necessary for the better development of a digital business. And for this to get good adhesion from the public, it is necessary to bet on community marketing. But, before taking a step towards benefiting a certain business on the internet, it is essential to understand its definition, in order […]


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