The Digital Economy, also called the New Economy, consists of commercial and/or economic actions that result in billions of daily online connections between people, companies, and processes, among others.
The most valuable companies of 2025 are estimated to be Zoom, Netflix, Slack and Epic Games. One of the reasons for this statistic is that all these organizations are digital businesses and that they have achieved impressive results year after year, since 2020.
What does Digital Economy mean?
The Digital Economy encompasses the impact of technology on both production and consumption patterns due to Digital Transformation.
How products and services are marketed, traded and paid for today? Ads on social networks, chatbots and services via WhatsApp, online payment platforms, among others. This is what surrounds us when we shop today.
While some are warning of job losses due to automation, others are taking advantage of this technological wave to generate highly promising businesses.
But we are already in this new phase and the best we can do is to take ownership of it. So, get to know some characteristics of the Digital Economy:
It is the centre of the New Economy. It deals with hardware components such as semiconductors, processors and the very devices that enable them, such as computers and software.
Providers use these digital core technologies to deliver digital products and services such as online payments, e-commerce platforms or Machine Learning solutions.
They involve companies that use products and services from digital providers to transform the way they do business. Like digital banks, 100% digital startups and social networks.
Practical example: imagine a person who is creating a new app from an original idea. But she needs money to start a company, hire partners and pay for the software.
Instead of waiting for long months to get a loan, a quick financial analysis by a digital bank can free up capital.
Then your next difficulty is to know best practices in development and programming. Just turn on the computer, there are several trainings, free or paid, in this area.
Finally, there is also the need for professionals to brainstorm and work together. Solution: subscribe to software like Slack, Miro and Discord. They contain the functionality of chats, video calls and sharing of various types of files in collaborative mode.
What are the main trends in the New Economy?
In 2016, the New Economy represented 15.5% of global GDP and is expected to reach 24.3% in 2025. In Brazil, in 2020, the participation of these digital businesses was around 22%, with the sector e-commerce, is already the most developed in Latin America.
So, if you want to have a successful digital venture, get ahead and get to know the main trends in this economy.
Artificial Intelligence (AI)
Applications such as Reface, Faceapp and TikTok filters use Artificial Intelligence to generate entertainment, gather strategic data and even build a more specific business (that of paying users and keeping up with ads and partnerships with brands).
But that’s just the beginning. The high computational power and advances in the studies of neural networks tend to enable more innovations, with regard to products from the digital economy era. The greater the AI domain, the greater the chances of offering truly innovative solutions.
Even with the crises, mainly because of the Internet, minorities are getting more and more visibility and attention to their needs. That’s why inclusive design, which includes neutral language, for example, is a trend.
A successful and well-accepted online business takes into account the special needs of as many communities as possible: dyslexics, people with hearing and visual impairments, etc. Which requires more research, on the one hand, but with greater results generation.
It is desirable that new digital businesses are data-driven. Knowing how to read, interpret and extract value from the data generated or even take advantage of external data are differentiating characteristics in this era.
These skills tend to drive a new level of customer experience, streamline operations, and innovate exponentially.
Hero Spark, for example, offers metrics and allows the management of would-be customers. That is, you can generate reports on your info product’s performance, such as conversion rate and billing, for each stage of the sales funnel.
In this way, the Digital Economy is basically a new phase in which humanity finds itself and, with that, results in different challenges. Rather than being afraid of these changes, it’s best to try out New Economy practices as soon as possible.
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