Sending an email manually is easy, isn’t it? But imagine doing this same process with thousands of contacts, it makes your job almost impossible. Therefore, e-mail automation platforms emerged.
They help you automate triggers and are great for strategically scheduling shipments. That is, through them, you can maintain a good flow of nutrition for your leads so that they are boosted within your sales funnel.
Therefore, email automation is a great digital marketing tool. Do you want to know more about her? So, read on and check it out!
What is email automation?
Email automation exists when you use a tool to automate the sending of your emails. Imagine triggering several messages manually, this would be very tiring and time-consuming.
Then, automation platforms emerged to make this process faster and more strategic. That’s because you can plan your shots as well as segment your target audience more efficiently.
It is worth noting that in email marketing automation you can schedule the sending of messages according to the actions that the lead takes. In this way, you can maintain a smarter and more personalized nutrition flow.
Do you know that welcome email you get after signing up for a website or blog newsletter? So it was sent by an automation tool. That is, you did the action of signing up and it triggered the email pertaining to your behaviour.
Why invest in email automation?
It is essential to invest in email automation as it makes it easier to apply your email marketing strategies. As we’ve seen, it’s impossible to keep manually sending dozens of messages for every action the lead takes on your website, blog or landing page.
Therefore, automation tools emerged to help growers maintain an automated and efficient nutrition flow. In this way, it is possible to obtain the expected results with your digital marketing campaigns.
In addition, through these tools, you can issue reports that can demonstrate the performance of your marketing emails. In other words, it will be possible to know how many people opened the message, how many rejected it, how many responded, among other information.
This makes it easier to measure whether campaigns are working or not. Therefore, email automation can be a great strategy to drive your lead to the shopping cart.
How to do email automation?
Now that you know what it is and why it is important to do email automation, how about understanding how to do it in practice?
Thus, it is easier to insert this digital marketing strategy into your daily life. So, keep following our text and see what the process is for efficient automation.
The first step to automate email is planning, that is, you need to define which emails will be sent according to each lead action, as well as the frequency of triggering.
For this, you need to know your avatar and your shopping journey very well.
In this way, it is possible to create a more efficient communication flow. Just as you need to choose which tool will help you in this task?
There are several in the market, so analyze it carefully before hiring yours.
The next step is to get your hands dirty, that is, writing the emails that will be sent, as well as programming them on the chosen platform according to the plan.
Remember that there are tools that offer pre-made templates to help you with this task.
However, try to write a text that meets the expectations of the lead, so it is very important to know your persona.
Good practices indicate that the message should contain between 110 and 180 words for it to be effective, but it will depend on your audience.
Finally, you need to measure results. For this, the contracted platform itself can issue the reports so that you can analyze the open rate, the click-through rate, the number of emails delivered, and the number of people who attended the CTA, among other important indicators to understand the performance of your strategies.
Remember that it is very important to apply improvement actions if necessary. That way, you can solve problems that might be bothering your leads, such as sending excessive emails.
We can conclude that email automation is a quick and easy way to apply your digital marketing strategies. Since you can strategically schedule your shots.