There are basic measures to be taken when deciding to invest in the digital universe, such as registering a domain. The domain is basically your website address. Just having social media is no longer enough these days.
When you register a domain, in addition to having your own URL (Uniform Resource Locator), you can also use it for your professional email address, whose name will come after the @.
Every domain is composed of the name + category (usually .com or some prefix related to the professional field). It is optional, but it is also possible to include the country code (in our case, .br).
Let’s say you are a brand designer and want to create a website to offer online courses. An example of a domain would be https://www.designerdemarcas.com.br or https://www.designerdemarcas.des.br or even https://www.designerdemarcas.com.
Want to understand how to create your custom domain too? Follow the article!
How to register a domain and its relationship with hosting
Imagine a big closet. Inside, there are several drawers, and in each one there are boxes. This is more or less like the virtual world scenario. The closet is the Internet, where we find a little of everything. The drawers are responsible for hosting the boxes, which are the websites. In other words, everything that is part of your page will be housed on a server, a super-powerful computer that stores data.
To locate the portals, the network names them using 12-digit codes. These are called IPs, which means Internet Protocols. It is as if they were the “CPF of the sites”. But it’s not practical to promote your page through numbers, is it? That’s why domain is so important.
When creating your website on some online platforms, the page will be hosted on the institution’s server and will receive a free subdomain. But this address usually indicates the tool you used. It will look something like “yoursite.wix.com” or “yoursite.blogspot.com”.
For many, this does not convey professionalism and confidence. Therefore, it is important to acquire your own address. That way you can customize it. Just check first if the platform allows the use of an external domain.
Others of acquiring a domain are:
- It gives credibility to the brand and differentiates it from others;
- It increases the visibility of your business since most internet users are always searching Google, where the site can appear;
- Allows more recognition of your business by Google, in the long run, especially when the site has traffic ;
- Enables global reach of your business;
- It provides another marketing channel, which is sponsored links.
Now, let’s understand the step by step to register a domain. Check out:
Check the availability of the name on the registration website
Access Registro.br to check if your desired website address is already in use. If you only want to use .com check any other hosting company website.
Make a domain purchase
On the website of the hosting company, there is the option to purchase the chosen domain. Just enter your personal details and make the purchase. Some of the most popular and trusted options are HostGator, KingHost and GoDaddy. There are several packages offered by companies, but as a general rule, you pay for the service every 12 months.
Optional: protect your brand
An extra step when registering a domain is to buy similar ones, mainly to avoid your business being copied by other people. This practice is known as buying supplementary domains and it also works if you are afraid that your name will be confused because of typing errors, for example, storedotiago.com.br instead of storedothiago.com.br.
How Mastery on HeroSpark Tools Works
The SparkMembers is our tool for those who wish to have a members area to monetize content or an online course. Already SparkFunnels is a sales funnel feature and automation of email marketing, where you can also create landing pages, automation flows, webinars, and more.
So it’s nice to have a custom name for each of these pages. And HeroSpark platforms make it possible to use your own domain already in the free plan. But, if you don’t want to buy a domain right now, you can also use the option provided by the tool itself.