Did you know that creating an info product is not enough? It is necessary to maintain a relationship with your audience for sales to happen.
For this, you can use the nutrition flow, that is, a sequence of emails that helps you get closer to people who are interested in your solution.
This digital marketing strategy is widely used, as it brings many results for info producers. On the face of it, you cannot be left out.
So, read on and check out all the information we’ve separated on this subject. Come on!
What is nutrition flow?
A nutrition stream is a stream of personalized emails sent to a specific audience to accomplish a certain goal.
In other words, they are content created to nurture your leads (people interested in your business) to create a relationship that drives them through your sales funnel.
For example, you can create a landing page offering a free e-book and enter a form for them to enter their contact details (name, email and phone number) to download the material.
With this data, you can create a contact list with leads. From that moment on, it is possible to put into practice a flow of nutrition. This is because after signing up for the form, the person will receive an email to download the material.
After that, you can send emails with new blog content or other rich material offers. In this way, it is possible to strengthen relationships with people and make them go through all the stages of the sales funnel until they reach the purchase of your infoproduct.
It is worth noting that for you to be able to make a successful nutrition flow it is necessary to have an email list with the contacts of people interested in your content. As well as having the definition of the avatar to know who you are talking to, as well as to create personalized content.
In addition, you need to produce relevant content that will captivate your audience and help create a healthy relationship. And finally, you should have an offer to offer your leads, such as an e-book, a free consultancy, a trial, a discount coupon, and more.
How to set up an efficient nutrition flow?
Now that you know what a nutrition stream is, the time is right to learn how to assemble yours. Check out our tips below and take the opportunity to put them into practice. Follow up!
Set the goal
The first step in setting up a nutrition flow is to define its purpose. This will help build the whole strategy behind the emails.
Remember to write clear, quantitative goals so it’s easier to measure results later. For example, optimizing the sales process by 50% might be a goal.
Define the segmentation
The next step is to organize the contact list, that is, group them according to some criteria. In this case, you can target by funnel step, by content consumed, or by other common characteristics among leads.
Create the emails
Next, you need to create the sequence of emails that will be fired to the leads. Think about the objective and the path it will take within your sales funnel. This makes it easier to develop emails.
The stream can contain from 2 to 5 contents. Remember that they need to be a short text, present visual elements (videos, links, images, and gifs, among others), have an optimized layout, as well as present an attractive call to action at the end.
Choose automation tool
It is very important to hire an email automation tool to facilitate the nutrition flow.
Since you can feed it with email templates and inform it which actions drive the sequence of content that should be sent to leads, as well as the frequency of these sendings.
For example, you can define that after a person fills out the form they will receive an email with the offer. After two days, she might receive another email with blog news and an offer of an infographic to download.
If she clicks to download, another email is sent with a thank you and a free consultation offer, and so on.
HeroSpark allows for free and convenient automation. Check it out in the video and get to know it in detail here:
Measure the results
Finally, you need to analyze the results, in other words, check whether the goals defined at the beginning were achieved. If not, it is necessary to create new strategies to obtain the expected results.
In this case, the automation tool can help, as it issues reports with key indicators, such as open rate, unsubscribe rate, click-through rate, conversion rate, among others.
Now that you know all about nutrition flow, don’t waste your time! Start putting this strategy into practice in your daily life right now. We are sure you will get great results with it.
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